HIPAA and Patient Engagement - Easy-to-Follow Rules for Web Sites & Social Media.
Paul Hales is a Keynote Speaker at ComplianceKey. He received his Juris Doctor degree from Columbia University Law School and is licensed to practice law before the Supreme Court of the United States. He is an expert on HIPAA Privacy, Security, Breach Noti?cation and Enforcement Rules with a national HIPAA consulting practice based in St. Louis. Paul is the author of all content in The HIPAA E-Tool, an Internet-based, Software as a Service product for health care providers and business associates.
Overview
Patient Engagement is a cornerstone of quality patient care and Web Sites and Social Media are widely used to communicate with patients. HIPAA law still applies but is misunderstood by most health care providers and business associates in relation to patient communications. This webinar provides the guidance needed to use Web Sites and Social Media in healthcare.
Why should you attend this webinar?
Learn how to use communication technology to engage patients and comply with HIPAA law. Secure, certified technology is available, but provider Web Sites and Social Media are, by far, the engagement tools patients prefer to use. Provider Web Sites and Social Media are inexpensive, easy to build and almost universal today. However, Patient Engagement through Web Sites and Social Media pose serious risks of violating HIPAA Privacy and Security Rules.
The HIPAA Rules, HHS/OCR guidance, Resolution Agreements provide a simple, easy to use blueprint using your Web Site and Social Media to engage patients and comply with HIPAA.
This session will explain the HIPAA Rules for Web Sites and Social Media. The secret is - HIPAA Rules are easy to follow, step-by-step - when you know the steps.
Areas Covered in the Session:
This webinar for HIPAA Covered Entities and Business Associates will cover:
- A clear explanation of the HIPAA Rules that apply to Health Care Provider Web Sites and Social Media.
- How to keep your Web Site and Social Media dynamic, effective and follow simple HIPAA Rules.
- HIPAA Rules for Web Sites and Social Media are clear, unequivocal and easy to follow. It only takes one look at a Health Care Provider's Web Site or Social Media page to find violations.
- What to look for on your Web Site or Social Media site - how identify violations - and how to fix them.
- How to use advice from marketing professionals in a way that complies with HIPAA. Remember it is the Covered Entity who is responsible for HIPAA compliance - and liable for violations.
- Patient Reviews- What Health Care Providers should, should not and must not do?
Who can Benefit:
Health Care Providers
- Hospitals
- Multi-Specialty Medical Groups
- Dentists
- Chiropractors
- Physical Therapists
- Optometrists
- Ophthalmologists
- Senior Living Centers
- Long Term Care Facilities
- Podiatrists
- Psychiatrists
- Psychologists
- Licensed Clinical Social Workers
- Behavioral Health Clinics
- Home Health Care Providers
Target Job Titles:
- Health Care Practice Owners
- Hospital Trustees
- C-Suite Executives
- HIPAA Compliance Official
- HIPAA Privacy Officer
- HIPAA Security Officer
- Health Information Technology Supervisor
- Practice Manager
- Risk Manager
- Communications Manager
- Patient Engagement Manager
